The Discerning Collection Branding, Print Design & Web Design
The Discerning Collection is a travel agency that offers exclusive boutique hotels, private villas and luxurious riads in authentic locations across the Mediterranean and North Africa.
This was a full brand excerise for a new start-out company. The identity is subtle, simple, clear, and very easy to manage. It features a script effect logo which signifies the bespoke luxury element of the brand and a simple
monotone effect to accent this. The photographic choice was that of a more cultural experience rather than just a place in the sun.
The new branding was initally applied to stationery, websites, emails, brochures and direct mails.