Ralawise who provide apparell and clothing wanted a new range of fresh brochure covers for their annuals. Each cover could be used to target specific customers' needs or demographics.
The range was well received as being a break from the norm whilst still keeping the company's core credentials in tact. The company had a long standing colour pallette in place so I used this to either really accent the brand for a younger market
or made use of them in a more subtle manner for more mature markets.